The delivery communication gap
There seems to be a general uptick in the number of specific questions that ESPs and commercial senders are asking recently. I’m getting them from clients, and I’m hearing similar stories from my...
View Article20% of email doesn’t make it to the inbox
Return Path released their global delivery report for the second half of 2009. To put together the report, they look at mail delivery to the Mailbox Monitor accounts at 131 different ISPs for 600,000+...
View ArticleDelivery Monitor Closing Down
Delivery Monitor by Aweber is one of the inbox monitoring services available for senders. Aweber has been in the process of winding down Delivery Monitor for the last few months and they will be...
View ArticleWho can you trust?
I’ve been recently dealing with a client who is looking at implementing authentication on their domains. He’s done a lot of background research into the schemes and has a relatively firm grasp on the...
View ArticleMonitoring Email Deliverability
I did an interview with Direct Mag recently about what I recommend mailers do to monitor email deliverability.
View ArticleDelivery consulting: it’s all about the credibility
A few months ago I found a great blog post written by an ER doctor about how to convince other doctors to come in and deal with a patient in the middle of the night. There are quite few similarities...
View ArticleEmail marketing is hard
I’ve watched a couple discussions around the email and anti-spam community recently with a bit of awe. It seems many email marketers are admitting they are powerless to actually implement all the good...
View ArticlePermission-ish based marketing
My Mum flew in to visit last week, and over dinner one evening the talk turned to email. We don’t get much spam on Yahoo, mostly because we don’t give our email address out much. The only spam we...
View ArticleIt’s Wednesday – do you know where your sales staff are?
I received an email yesterday with the subject “Please confirm your lunch reservation”. It didn’t look like a typical spam subject line, but wasn’t from anywhere I recognized. I take a look. I’ve...
View ArticleImages at Yahoo
For a while, Yahoo was giving preferential “images always on” treatment to Return Path Certified senders. The tricky part of this was the senders had to register a DKIM selector key with Yahoo. I had a...
View ArticleMythbusting deliverability and engagement
Yesterday I published an article talking about an engagement webinar hosted by the EEC and DMA. I made a couple predictions about what would be said. ISPs do monitor engagement, even if they do it...
View ArticleTweets from engagement and deliverability webinar
Want to see some of the tweets shared during the EEC Deliverability and Engagement webinar on March 17? Check out what was said as it happened. The post Tweets from engagement and deliverability...
View ArticleYahoo Mail Deliverability FAQ Updated
Yahoo has updated their FAQ and listed out a number of factors they use to determine if a mail message is spam. IP Address Reputation URL Reputation Domain Reputation Sender Reputation DomainKeys...
View ArticleWhat We Do
Occasionally when we meet longtime readers of the blog at conferences and industry events, they are surprised to learn that we are not just bloggers. We actually spend most of our time consulting with...
View ArticleDeliverability strategy to reach the inbox
I wrote a piece for the Only Influencers special Holiday Preparations edition about deliverability and the holiday email rush. One thing I like about the chance to write for other publications is the...
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#EME15 and visiting Stockholm
Last month I had the pleasure of presenting a couple talks to APSIS customers at their Email Marketing Evolved conference in Stockholm. The first talk was about deliverability and how it’s changed over...
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Truths and Myths about email deliverability
Ken Magill will be interviewing me on the Truths and Myths of Email Deliverability, November 12 at the 2015 All About eMail Virtual Conference & Expo. Ken has a bunch of questions he wants to ask...
View ArticleDeliverability at Yahoo
We have multiple measures of deliverability. Ones that we don’t even let in the door, and then we have ones that customers indicated that they don’t want to be delivered. – Jeff Bonforte, Senior VP...
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Tell me about your business model
I posted Friday about how most deliverability folks roll their eyes when a sender starts talking about their business model. The irony is that one of the first things I do with a client is ask them to...
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Troubleshooting delivery is hard, but doable
Even for those of us who’ve been around for a while, and who have a lot of experience troubleshooting delivery problems things are getting harder. It used to be we could identify some thing about an...
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